Representing numerous A-list actors and having about $90 million in annual bookings in the late 1970s, Ovitz led the agency to expand into the film business. Ovitz and CAA were the first to package films like TV shows. An early plan was to form a medium-sized full-service agency, share proceeds equally, and do without nameplates on doors or formal titles or individual client lists, with guidelines like "be a team player" and "return phone calls promptly."ĬAA used its writer clients to attract actors to the agency. Within a week, they sold a game show called Rhyme and Reason, the Rich Little Show, and The Jackson 5ive. CAA was incorporated in Delaware and had a $35,000 line of credit and a $21,000 bank loan and rented a small Century City office. The agents were fired by William Morris before they could obtain financing.
Rosenfeld, Ronald Meyer, Rowland Perkins, and William Haber decided to create their own agency. Creative Artists Agency (CAA) was formed by five agents at the William Morris Agency in 1975.
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